About Us

Making certain that every American wakes knowing they have access to basic healthcare in their community. Making basic healthcare simple to find. Making basic healthcare affordable to purchase. In other words, making what many believe impossible…. Possible!


RokketMed is on a mission to make healthcare affordable and available for all, by helping you easily identify affordable, convenient, and high-quality health care within minutes from your home or business.                           

It's our hope that through education and greater price transparency, we'll fuel provider innovation and disruption by connecting you and providers through an open agnostic market.  RokketMed increases choice while decreasing costs by making health care transparent with cash pay options. Insurance pricing is inflated, but by pursuing lower-cost venues of care, we can drive down the cost of insurance premiums.  

Our Founder

Tracy Baldwin, Founder & CEO

Hear from Founder Tracy Baldwin in her own words here.

Tracy Baldwin, a former army nurse, has spent over 20 years in the healthcare industry working with a variety of providers, insurers, manufactures, and technology companies.  As founder, she brings a unique perspective to RokketMed having experiences ranging from corporate strategy, process improvement, and sales and marketing to clinical service delivery in a neonatal intensive care unit.  Prior to founding RokketMed, Tracy most recently served as a Director in the Healthcare Advisory practice at PricewaterhouseCoopers LLP (PwC) based in San Francisco where she was responsible for the firm’s strategy and client relationship management for one of the largest healthcare companies in the United States.  Prior to joining PwC, in 2006, Tracy spent over eight years with technology companies focused on advancing improved decision making and efficiencies in healthcare through the implementation of new technologies and related process improvements.  Tracy previously held roles in medical device sales and marketing at Johnson & Johnson.  Tracy began her healthcare career as a registered nurse in the U.S. Army where she was stationed at Landstuhl Medical Center in Germany for three years and at Madigan Medical Center at Fort Lewis in Washington for two years.  Tracy received an honorable discharge at the rank of Captain.  Tracy received her B.S. in Nursing from the University of Oklahoma and has MBA degrees from the University of California at Berkeley and Columbia University.  Tracy is a registered nurse.