About Us

Making certain that every American wakes knowing they have access to basic healthcare in their community. Making basic healthcare simple to find. Making basic healthcare affordable to purchase. In other words, making what many believe impossible…. Possible!


At RokketMed we believe removing friction is the key to Next Generation Healthcare.  We believe there are three main areas of friction that we are tackling head-on.

  • Friction in Payments
  • Friction in Access
  • Friction in Education 

Our prepaid Medcard is the first step in breaking down these key friction points.  We’ve demonstrated that with employer funds on various prepaid HRA vehicles we can improve the way employees get real value from the benefits their employer provides.  

Our onsite COVID testing program has demonstrated that we can improve access to care by delivering certain healthcare services when and while employees are working.  This approach is efficient, affordable, and builds trust and education directly to a worker that is otherwise difficult to engage with.


Our Founder

Tracy Baldwin, Founder & CEO

Hear from Founder Tracy Baldwin in her own words here.

Tracy Baldwin, a former army nurse, has spent over 20 years in the healthcare industry working with a variety of providers, insurers, manufacturers, and technology companies.  As the founder, she brings a unique perspective to RokketMed having experiences ranging from corporate strategy, process improvement, and sales and marketing to clinical service delivery in a neonatal intensive care unit.  Prior to founding RokketMed, Tracy most recently served as a Director in the Healthcare Advisory practice at PricewaterhouseCoopers LLP (PwC) based in San Francisco where she was responsible for the firm’s strategy and client relationship management for one of the largest healthcare companies in the United States.  Prior to joining PwC, in 2006, Tracy spent over eight years with technology companies focused on advancing improved decision making and efficiencies in healthcare through the implementation of new technologies and related process improvements.  Tracy previously held roles in medical device sales and marketing at Johnson & Johnson.  Tracy began her healthcare career as a registered nurse in the U.S. Army where she was stationed at Landstuhl Medical Center in Germany for three years and at Madigan Medical Center at Fort Lewis in Washington for two years.  Tracy received an honorable discharge at the rank of Captain.  Tracy received her B.S. in Nursing from the University of Oklahoma and has MBA degrees from the University of California at Berkeley and Columbia University.  Tracy is a registered nurse.